DO WE NEED A PROTECTED GEOGRAPHICAL INDICATION OF WINES AND WHY?
Protected Geographical Indication (PGI) is a term used to identify products that have a specific geographical origin and possess qualities, reputation or characteristics that are mainly or exclusively due to that place of origin. PGIs are used to protect and promote products that have a strong association with a particular region and to ensure that consumers can make informed purchasing decisions.
The European Union (EU) has a system in place to protect geographical indications and designations of origin for agricultural products, food and wines. This system, called Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI), aims to preserve the reputation of regional foods, promote rural and agricultural activity and help consumers make informed choices about the products they buy.
The Protected Geographical Indication (PGI) identifies a product:
(a) originating from a specific place, region or country;
b) the quality, reputation or other characteristics of which are primarily attributable to its geographical origin; and
c) in which at least one stage of the production process takes place in the defined geographical area.
The main difference between PDO and PGI is that, while with PDO all stages of production from extraction of raw materials to obtaining the final product take place in the designated geographical area, with PGI at least one of the stages of production or preparation of the product must take place in the designated geographical area.
PGIs play an important role in supporting local economies and preserving traditional production methods. By protecting and promoting PGI products, small producers and rural communities can preserve their livelihoods and traditional way of life.
The registration of Protected Designations of Origin, Protected Geographical Indications and Foods of Traditional Specific Character gives producers the exclusive right to use the registered name of their product, as well as a special sign on the packaging of the product offered on the market.